Product/UX Designer with 12+ years of experience driving product growth and user impact through rigorous design methodologies, systems thinking, and cross-functional leadership.
A battle-tested on-premises CCM platform built over two decades for highly regulated industries needed to make the leap to SaaS — without losing the power that enterprise customers depended on.
Operations analysts needed to monitor, track, and act on high-stakes decisions in real time. The existing system showed everything but communicated nothing.
Genetics and genomics researchers needed a procurement experience that understood their domain — complex reagents, compliance requirements, and workflows that didn't map to traditional purchasing tools.
Advertising sales teams at a major sports media company needed tools that matched the speed and complexity of their deals. The challenge was designing for an internal user with high domain expertise and zero patience for friction.
Understand the system before redesigning any part of it. Sustainable design attacks the root cause, not just the symptom.
Clarity is the hardest form of craft. Removing the unnecessary requires more effort than adding the complex.
Design is facilitation. The best outcomes emerge when cross-functional teams build shared understanding early.
I use AI to close the distance between a problem and a working idea. When the mechanical work moves faster, I can spend more time on the thinking that actually matters.
I've designed for clinicians, engineers, analysts, and operations teams. People who live inside complex tools all day and just need them to work. What I've learned: the best decisions aren't about polish, it's about clarity.
I've led design teams, built systems from scratch, and spent a lot of time in rooms where design didn't yet have a seat at the table. I worked to change that. But I've never stopped loving the craft: a good whiteboard session, a rapid prototype, the moment a complicated flow finally clicks into something clear.
Outside of work, I'm usually outside with my family, hiking on the water, anywhere without a screen. There's something about navigating the outdoors together that I never get tired of. It keeps me grounded in a way that quietly makes me better at everything else.